On a screen reader, a product page can sound like this: button, button, button, Add to cart. It should sound like this: Size, Color, Quantity, Add to cart.
This is what three controls on a product page can sound like to a shopper using a screen reader.
This is what they should say. Making that change, in your theme's code, is my work.
Some shoppers don't see your store. They listen to it.
People who are blind or have low vision shop online with a screen reader: software that reads the page out loud, one item at a time. Other shoppers can't use a mouse, and move through the page with the keyboard alone.
What goes wrong. A screen reader says the name each control has in the page's code. When a size picker has no name, it may say only "button". The shopper can't tell size from color, and may not be able to choose or buy.
Why you haven't noticed. Nothing looks wrong. The page looks exactly the same with the names or without them. The gap only shows when you listen, so it is easy to miss.
What fixing it means. The names are added in the theme's code, and adding them does not change how your store looks. Finding the places where they are missing is most of the work.
You got an email from me.
I'm Federico Isola, a software engineer in Argentina. Minu Works is my one-person studio.
Before I wrote to you, I tested the path a shopper takes to buy from your store, and I told you about one thing I found and confirmed by hand.
Right now the studio does one thing: finding and fixing the places where Shopify stores shut out shoppers who don't use a mouse or can't see the screen.
My LinkedIn shows a career in software engineering, most of it building and leading backend systems. You won't find accessibility there yet: Minu Works is new. That is why I don't ask you to trust a title. I show you one thing on your own store, and you can check it yourself.
Check what I told you. It takes a minute.
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Put the mouse away
On a computer, open the page I wrote about and press Tab from the top. Try to buy something. Watch where the focus goes, and whether you can always see it.
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Turn on the screen reader
On a Mac, press Command and F5. On Windows, press Control, Windows and Enter. On an iPhone, turn on VoiceOver under Settings, Accessibility; on Android, turn on TalkBack. Move to the control I mentioned and listen to its name.
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Compare
If it says what I said it says, the rest of my notes are worth reading. If it doesn't, tell me and I'll look again.
This is how I work on every store: automated checks find candidates, and nothing reaches you until I have confirmed it by hand.
One fixed price, and exactly what it covers.
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Review by keyboard and screen reader
Home, collection, product, cart, and the parts of checkout your theme controls, measured against WCAG 2.1 AA.
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Fixes in a copy of your theme
You preview it and publish it yourself. Nothing changes on your live store until you do.
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Before and after report
Every issue I found, what changed, and anything that comes from a third-party app and can't be fixed in the theme.
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One round of revisions
Tell me within ten business days if a fix doesn't hold, and I correct it.
Fixed price for one store
USD 1,500
Afterwards, if you want it: a weekly check of your key pages and fixes for anything that regresses, for USD 300 a month. Cancel any time with 30 days' notice.
Access: I never ask for a password. You approve a Shopify collaborator request limited to themes, and you can remove it whenever you like.
The legal side, without the scare.
In 2025, 5,114 lawsuits were filed in the United States claiming that a website, app or video shut out people with disabilities. Seven in ten were against online stores.
The law behind them. It is the Americans with Disabilities Act. The Department of Justice's position, stated in its 2022 guidance, is that the Act covers what businesses open to the public offer on the web. Courts have not all agreed on how far that reaches. The Department has set no detailed technical standard for businesses, and it names WCAG, the standard I work against, as helpful guidance.
What I can and can't say. I can't tell you whether this law applies to your store, how likely a claim is, or what to do about one. Those are questions for an attorney. My work does not prevent or settle legal claims. It removes things that stop a shopper from buying.
The figures are from UsableNet's 2025 year-end report, which counts federal cases and state cases in New York and California. The Department's position is from its web accessibility guidance of March 2022.
What I won't tell you.
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That your store is ADA compliant
I'm an engineer, not a lawyer. I measure the work against a published standard. No review finds every issue, and a store changes every time its theme or apps do.
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That nobody can ever file a claim
Nobody can promise that. For legal questions, ask your attorney.
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That a widget will fix it
An overlay widget sits on top of the page. The problems I look for are in the code underneath, and that is where I fix them.
Reply to my email.
I'll send you the full notes on your store, with screenshots, at no charge. No call needed.